FENDI's Iconic Peekaboo Bag Turns 10

Roman luxury house, FENDI just launched an international campaign to celebrate the 10th anniversary of their most iconic bag, the Peekaboo.

Hashtagged #MeAndMyPeekaboo, the campaign features FENDI’s Silvia Venturini Fendi with her two daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi. The video highlights the strong emotional bond that Fendi shares with the bag. “The Peekaboo bag is simple, complex, and timeless. It’s one of those objects that you want to belong to your family, that will really stay with you for all your life,” says the house’s creative director for accessories, menswear, and kidswear.

Stunningly shot at the FENDI Headquarters in Palazzo della Civiltà Italiana, Rome, the campaign showcases all the members of the flawlessly crafted Peekaboo family—the Large, Regular, Mini, and Micro Peekaboo along with their Peekaboo Essential and Peekaboo Essentially counterparts.

P.S. This campaign is the first leg of the major celebratory project planned by FENDI, that will feature iconic women and their relationship with the Peekaboo bag from around the world. So stay tuned!

Assisted by Dishari Basu.